In this discussion, Evan Hamilton, the Director of Community at HubSpot, shares over a decade of insights into community building. He emphasizes the importance of testing concepts before launching and highlights vital questions to address during the discovery phase. The magic of connection becomes a key topic, showcasing how it drives outcomes. Evan dives into monetization strategies and explains how to curate communities with the right members. He also offers tips on navigating the transition from free to paid models while maintaining engagement.

Evan Hamilton, Director of Community at HubSpot, discusses assessing career opportunities, fair compensation, measuring program impact with the SPACES model, tracking ROI, community taking on new formats like VR, and the shift towards community-driven marketing in B2B SaaS.