Dear Bri: Community Strategy, Fiascos, and Drama
Did I just blow my one shot at launching a paid community? With Evan Hamilton, Director of Community at HubSpot
Aug 13, 2024
In this discussion, Evan Hamilton, the Director of Community at HubSpot, shares over a decade of insights into community building. He emphasizes the importance of testing concepts before launching and highlights vital questions to address during the discovery phase. The magic of connection becomes a key topic, showcasing how it drives outcomes. Evan dives into monetization strategies and explains how to curate communities with the right members. He also offers tips on navigating the transition from free to paid models while maintaining engagement.
35:02
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Quick takeaways
- Testing community concepts before launching helps assess member engagement and willingness to pay, minimizing challenges in monetization.
- Curating a high-quality environment fosters meaningful connections among members, enhancing overall satisfaction and long-term community growth.
Deep dives
The Importance of Community Testing
The value of community testing is emphasized as a critical step for community builders. Experimentation allows for quick iterations and helps in understanding member engagement before launching fully. For instance, testing willingness to pay is essential, as transitioning from a free to a paid model can lead to unexpected challenges. This insight highlights that not adequately assessing what members are willing to pay can result in complications when monetizing the community.
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