Dear Bri: Community Strategy, Fiascos, and Drama Did I just blow my one shot at launching a paid community? With Evan Hamilton, Director of Community at HubSpot
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Aug 13, 2024 In this discussion, Evan Hamilton, the Director of Community at HubSpot, shares over a decade of insights into community building. He emphasizes the importance of testing concepts before launching and highlights vital questions to address during the discovery phase. The magic of connection becomes a key topic, showcasing how it drives outcomes. Evan dives into monetization strategies and explains how to curate communities with the right members. He also offers tips on navigating the transition from free to paid models while maintaining engagement.
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Test One Variable at a Time
- Experiment and run tests before fully launching a community to understand fit and engagement.
- Test one variable at a time to learn efficiently and avoid confusion on what works.
Test Willingness To Pay Early
- Test willingness to pay by asking members to pay for something early on.
- This is the only real way to confirm if a paid community will succeed.
Use Paid Events as Tests
- Use paid events as micro-tests to gauge if people will pay for community offerings.
- If attendees won't pay for events, they likely won't pay for ongoing community access.