The Community-Led Growth Show
Roles, Comp, Measurement Strategies, & Trends with HubSpot’s Evan Hamilton | S:2 Ep:17
Sep 26, 2023
Evan Hamilton, Director of Community at HubSpot, discusses assessing career opportunities, fair compensation, measuring program impact with the SPACES model, tracking ROI, community taking on new formats like VR, and the shift towards community-driven marketing in B2B SaaS.
29:56
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Quick takeaways
- Assess company fit and alignment for community leader roles, value community as a strategic asset.
- Benchmark community role compensation considering diverse factors, negotiate a comprehensive total rewards package.
Deep dives
Finding the Right Fit in a Community Leader Role
When looking for a community leader role, it is essential to thoroughly evaluate the company's fit and alignment with the community goals. It is crucial to assess if the company has a real problem that community can solve and if they value community as a strategic asset. Asking for stories and concrete examples of how the company has prioritized community can provide valuable insights. Additionally, speaking to current and former employees, customers, and researching the company's treatment of customers can help gauge the company's commitment to community.
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