Brand Advocacy, Sales & Marketing Roast, and Creativity in Collaborations

Guest: Evan Hamilton, Director of Community at HubSpot

In this episode, Evan chats about:

• Assessing career opportunities for Community professionals growing in seniority
• Determining whether a Community role’s compensation range and package are fair 
• The SPACES model for measuring program impact and the parts he finds most compelling
• The value of tracking ROI, even when it’s imperfect
• How community is stepping into a space where traditional marketing and advocacy are faltering
• How he’s watching with interest as communities take on other formats, including VR

Additional Links:

• Subscribe to Evan’s newsletter: Community Manager Breakfast
• Follow HubSpot on LinkedIn