Ellen Lupton discusses what's new in the latest edition of 'Thinking With Type' and how non-designers can benefit from it. The conversation covers typography fundamentals, origins of terms like points and kerning, and the importance of hierarchy in design. The evolution of typography in the digital age is explored, highlighting challenges and changes since 2010.

Designer, educator, and author Ellen Lupton discusses the 'rule of three' in design, emphasizing how it aids decision-making and simplifies information. They explore the impact of this principle on storytelling, design choices in IKEA stores, and the power of deliberate design for a compelling narrative.