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Design Better

Ellen Lupton: Thinking With Type

Mar 13, 2024
Ellen Lupton discusses what's new in the latest edition of 'Thinking With Type' and how non-designers can benefit from it. The conversation covers typography fundamentals, origins of terms like points and kerning, and the importance of hierarchy in design. The evolution of typography in the digital age is explored, highlighting challenges and changes since 2010.
43:41

Episode guests

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Quick takeaways

  • Typography is essential for effective communication beyond design, benefiting writers and readers.
  • Understanding typography terms like points and kerning enhances communication and design practices.

Deep dives

Typography is Essential for Communication

Typography plays a crucial role in enhancing communication for readers and writers. It is not limited to designers but benefits anyone involved in reading and writing. The book 'Thinking with Type' by Ellen Lupton has been a fundamental resource for graphic designers worldwide. The third edition of the book introduces new content and emphasizes the importance of understanding typography for non-designers as well.

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