UX Podcast
The rule of three with Ellen Lupton
Apr 18, 2024
Designer, educator, and author Ellen Lupton discusses the 'rule of three' in design, emphasizing how it aids decision-making and simplifies information. They explore the impact of this principle on storytelling, design choices in IKEA stores, and the power of deliberate design for a compelling narrative.
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Quick takeaways
- The 'rule of three' simplifies complex information for user comprehension in design.
- Designers strategically use layouts like IKEA's to guide user experiences efficiently.
Deep dives
The Impact of the Rule of Three in Design
The Rule of Three is a key principle used by writers, comedians, and designers to simplify complex information and aid cognition. By structuring content in threes, like in fairy tales with three wishes or doors, designers can enhance user understanding and streamline processes. This approach helps in visually grouping steps or features, creating a sense of completion and resolution within storytelling and design.
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