The Power of Three in Design and Storytelling

This chapter explores the impact of the 'rule of three' in design, emphasizing how breaking information into three parts enhances comprehension and retention. The conversation delves into the intentional design choices in IKEA stores, drawing parallels between mazes and labyrinths to guide customers through the store in a controlled manner. It also discusses the significance of color, storytelling, and universal patterns in design and user experience.