Diana Pearl

Diana Pearl, Senior News and Features Editor, dives into the evolving world of influencers and their monetization strategies. She highlights how influencers have shifted from brand-sponsored trips to hosting live shoppable streams and utilizing platforms like Substack. Pearl explains the necessity for influencers to diversify their income sources beyond Instagram, emphasizing the value of smaller influencers with engaged audiences over sheer numbers. The chat explores the importance of authenticity in marketing amidst the competitors reshaping the landscape.