The Business of Fashion Podcast

How Influencers Make Money

Oct 8, 2024
Diana Pearl, Senior News and Features Editor, dives into the evolving world of influencers and their monetization strategies. She highlights how influencers have shifted from brand-sponsored trips to hosting live shoppable streams and utilizing platforms like Substack. Pearl explains the necessity for influencers to diversify their income sources beyond Instagram, emphasizing the value of smaller influencers with engaged audiences over sheer numbers. The chat explores the importance of authenticity in marketing amidst the competitors reshaping the landscape.
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INSIGHT

Influencer Evolution And Platform Shifts

  • Influencers evolved from casual bloggers to professional independent operators across many platforms.
  • Diana Pearl notes Substack and TikTok shifted formats and monetization, expanding creator roles.
ADVICE

Diversify Income Streams

  • Use multiple income streams: affiliate links, brand deals, and subscriptions to reduce risk.
  • Diana Pearl highlights subscriptions as a way to control income and deepen fan relationships.
INSIGHT

Long-Form Content Restores Depth

  • Substack and long-form content restore deeper, direct relationships between creators and fans.
  • Pearl compares Substack discovery to early Blogspot linking and community.
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