Diana Pearl, the Senior News and Features Editor at BOF, dives into the surprising alliance between fashion and The Real Housewives. She discusses how reality TV transformed from a guilty pleasure into a major cultural influence, largely thanks to the Kardashians. As the Housewives flaunt designer wardrobes, they've become key players in fashion storytelling, driving trends and sales. Pearl also imagines dream partnerships between brands and iconic housewives, highlighting their unique styles and marketing prowess.
21:16
forum Ask episode
web_stories AI Snips
view_agenda Chapters
auto_awesome Transcript
info_circle Episode notes
insights INSIGHT
Fashion's Initial Reluctance
Fashion was initially reluctant to embrace reality TV, considering it lowbrow and controversial.
Over time, reality TV, especially the Housewives, became integral, influencing style and storyline on the shows.
insights INSIGHT
Kardashians Opened Fashion Doors
The Kardashians opened the door for reality TV stars to be accepted by the fashion industry.
Private fashion insiders were already fans before the industry publicly embraced the trend.
insights INSIGHT
Housewives' Fashion-Aligned Audience
The Houseswives' fanbase overlaps with fashion's key demographics, mainly women and gay men.
Their engaged, passionate fan base drives fashion interest and product sales.
Get the Snipd Podcast app to discover more snips from this episode
In nearly two decades since the first “Real Housewives” franchise debuted, reality TV has moved from the fringes of entertainment to become a major cultural force. Today, “Housewives” stars are influencing fashion trends, driving sales, and making inroads into luxury circles that once ignored them. Brands previously wary of the stigma around reality TV are now leveraging the passionate and loyal fanbase of the franchise, positioning these women as both influencers and aspirational figures.
Senior news and features editor Diana Pearl joins The Debrief to explore this evolution, uncovering how and why fashion has finally learned to love “The Real Housewives.”
Key Insights:
Reality TV's path from lowbrow entertainment to cultural staple can partly be credited to the Kardashians, whose acceptance by fashion opened the door for shows like “Real Housewives”. “The Kardashians, for a long time, were not embraced by the fashion industry, and then in the 2010s that started to change,” says Pearl. Even when the fashion industry hesitated publicly, its insiders were already hooked privately. “People started watching the shows themselves… That guilty pleasure has just sort of come out of the shadows,” Pearl explains.
Fashion has become integral to the storytelling on “Real Housewives.” What started as subtle displays of wealth, such as Chanel bags or accessories, has evolved into head-to-toe designer ensembles and full-blown fashion storylines. “They’re all decked out in designer looks and it’s like the designers play a role in the show. There’s plot points around, ‘This dress costs this much money,’ or ‘Did you buy that diamond necklace?’” Pearl says. “People are more into the Housewives’ clothes now. It’s just become much more a part of the fabric of the show.”
The demographics of the “Housewives” audience significantly overlap with those targeted by fashion brands. The fanbase, consisting largely of women and gay men, is aspirational, engaged and passionate about style. “People of all stripes like reality TV. Lots of luxury customers watch reality TV,” says Pearl. “If you want to connect with consumers, you have to meet them where they are.”
Despite increased acceptance, luxury brands remain cautious about fully embracing “Housewives,” partly due to cultural and geographic divides. “The Real Housewives is a very American show. A lot of the luxury industry is in Europe,” Pearl notes. Yet, she adds, embracing these stars can pay off: “When we've seen brands embrace the Housewives, I think the fans reward them for that.”
The Business of Fashion Podcast