Deane Barker, Global Director of Content Management at Optimizely, discusses the relationship between creativity and modern content suites. He explores the role of externalization, the 85% mark, and chaos in creativity. Topics include myths around creativity, empowering creative teams in enterprise settings, and balancing chaos with structure in content creation.

Deane Barker, Global Director of Content Management at Optimizely, discusses the impact of AI on personalized content delivery. He explores how generative AI and pattern recognition can optimize content generation for marketers, raising the question of whether AI will replace human creativity or enhance it. The podcast delves into the role of AI in content creation, messaging, human creativity, and personalized content delivery, emphasizing the importance of human oversight in modern content strategies.