The Impact Of AI On Personalized Content Delivery

Deane Barker, Global Director of Content Management at Optimizely, discusses the impact of AI on personalized content delivery. He explores how generative AI and pattern recognition can optimize content generation for marketers, raising the question of whether AI will replace human creativity or enhance it. The podcast delves into the role of AI in content creation, messaging, human creativity, and personalized content delivery, emphasizing the importance of human oversight in modern content strategies.