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MarTech Podcast ™ // Marketing + Technology = Business Growth
The Impact Of AI On Personalized Content Delivery
Apr 29, 2024
Deane Barker, Global Director of Content Management at Optimizely, discusses the impact of AI on personalized content delivery. He explores how generative AI and pattern recognition can optimize content generation for marketers, raising the question of whether AI will replace human creativity or enhance it. The podcast delves into the role of AI in content creation, messaging, human creativity, and personalized content delivery, emphasizing the importance of human oversight in modern content strategies.
21:16
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Quick takeaways
- AI optimizes content generation for marketers through generative AI and pattern recognition.
- Human oversight is crucial to maintain authenticity in AI-driven content creation.
Deep dives
AI Impact on Personalized Content Delivery
Discusses the impact of AI on personalized content delivery, focusing on content intelligence products that analyze visitor behavior to tailor content creation. AI assists in determining content relevance by analyzing consumer interests and helps in decision-making to create engaging content. The use of AI in analytics and generative text aids in making informed decisions and overcoming writer's block.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode