MarTech Podcast ™ // Marketing + Technology = Business Growth Exploring The Relationship Between Creativity & Modern Content Suites
Apr 30, 2024
Deane Barker, Global Director of Content Management at Optimizely, discusses the relationship between creativity and modern content suites. He explores the role of externalization, the 85% mark, and chaos in creativity. Topics include myths around creativity, empowering creative teams in enterprise settings, and balancing chaos with structure in content creation.
Chapters
Transcript
Episode notes
1 2 3 4 5
Introduction
00:00 • 5min
Empowering Creative Teams in the Enterprise Environment
04:51 • 5min
Exploring the Interplay Between Creativity and Process in Content Creation
10:19 • 3min
Exploration of the Creative Process and Balancing Chaos with Structure
13:13 • 6min
Wrap-up and Call to Action for Engagement
18:55 • 2min