MarTech Podcast ™ // Marketing + Technology = Business Growth

Exploring The Relationship Between Creativity & Modern Content Suites

Apr 30, 2024

Deane Barker, Global Director of Content Management at Optimizely, discusses the relationship between creativity and modern content suites. He explores the role of externalization, the 85% mark, and chaos in creativity. Topics include myths around creativity, empowering creative teams in enterprise settings, and balancing chaos with structure in content creation.

18:29

Episode guests

Deane Barker

AI Summary

AI Chapters

Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Creativity is externalized through physical places, processes, and artifacts, emphasizing the role of external tools in enhancing creativity.

Managing the 'first 85%' of content creation is crucial before entering the CMS phase to streamline pre-CMS work for creative teams.

Deep dives

Impact of Externalization on Creativity

Creativity is often externalized through physical places, processes, artifacts, and feedback networks. The speaker highlighted the role of external tools in enhancing creativity, referencing Building 20 at MIT as a hub for innovative thought. The podcast underscored the misconception that creativity solely stems from individual minds, emphasizing the need for external support like collaborative tools for creative teams in organizations.

Introduction

5min

Empowering Creative Teams in the Enterprise Environment

5min

Exploring the Interplay Between Creativity and Process in Content Creation

3min

Exploration of the Creative Process and Balancing Chaos with Structure

6min

Wrap-up and Call to Action for Engagement

2min

Deane Barker, Global Director of Content Management at Optimizely, delves into the relationship between creativity and modern creativity suites. Recent patterns in the marketing space has called for a review of the role of modern content suits in the creative process. In today’s episode, Dean delves into how the romantic lie of creativity, the concept of externalization, the 85% mark, and the element of chaos in creativity intertwine in the relationship between creativity & modern content suites.

Connect With:

Deane Barker: Website // LinkedIn
The MarTech Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more