David Henkes, a senior principal at Technomic and foodservice industry expert, joins the conversation to tackle the unpredictability of emerging restaurant chains. He shares insights into why many fail and highlights the importance of strong unit economics and effective leadership. The discussion dives into the critical role of average unit volumes in sustainable growth, using cautionary tales like MOD Pizza. Henkes also contrasts the paths of Baja Fresh and Chipotle, emphasizing how strategic decisions can make or break a brand's future.

David Henkes, Senior Principal for Technomic, dives into the heated value wars in the restaurant industry. He reveals how McDonald's strategy has reshaped fast food pricing and why it now rivals sit-down meals. Henkes highlights the impressive performance of Chili's, which boasts a 150% stock increase through clever marketing. The discussion also covers the intricacies of pricing amid rising costs, and food trends from Europe, showcasing advancements in automation and environmental practices.