Motley Fool Money

Fast Food Innovation

Aug 6, 2023

David Henkes, Senior Principal at Technomic and expert on food and beverage trends, dives into the world of fast food innovations. He discusses the complex journey from concept to market for new products, like the quirky cola-flavored ketchup. Social media's impact on marketing strategies is a hot topic, as brands shift towards authentic content that resonates with consumers. The challenges of automating kitchens while sustaining hospitality also get attention, revealing the balance between efficiency and the human touch in fast food.

20:33

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Episode guests

David Henkes

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Episode notes

Intro

5min

Engineering the Perfect Fast Food: Innovation and ROI

4min

The Impact of Stunt Food on Fast Food Marketing

3min

The Evolution of Fast Food Marketing Strategies

2min

Fast Food Meets Tech: Balancing Innovation and Hospitality

6min

Cola-flavored ketchup, Taco Bell’s musical for Mexican Pizza, and McDonald’s Grimace Shake are just some of the ways that food companies are fighting for your attention. But does social media buzz translate to long-term sales? Mary Long caught up with David Henkes, Senior Principal at Technomic and an expert on the food and beverage industry. They discuss: - What it takes to bring a new fast food product to market - How social media changed the restaurant industry - The challenge of automating a kitchen Companies discussed: YUM, MCD, PEP, WEN, CMG, SG Host: Mary Long Guest: David Henkes Producer: Ricky Mulvey Engineer: Rick Engdahl

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