David Boyle

In this engaging discussion, David Boyle, an expert in audience research and data analytics, shares his insights on leveraging AI for better decision-making. He highlights how ChatGPT transformed his approach to research, emphasizing the 'four P’s'—prep, prompt, process, and proficiency—as keys to success. David reflects on AI's profound impact on audience understanding, the importance of effective prompt crafting, and the vital role of human oversight in enhancing creativity and efficiency. A bonus clip reveals his practical application of AI in extracting meeting insights!

Guests David Boyle and Matthew Kershaw talk about AI-enhanced content creation, the rise of digital avatars, the anthropomorphism of digital assistance, the impact of technology on job roles, evolution of online identities and social media, the role of humans and AI in art and culture, democratization of creative powers through digital tools, imagining a future of gesture control and ambient computing, and the power of anthropomorphism and emotional connections with AI.