In this engaging discussion, David Boyle, an expert in audience research and data analytics, dives into how AI transforms corporate decision-making. He shares his insights on leveraging language models like ChatGPT, highlighting the importance of the 'four P's': prep, prompt, process, and proficiency. David emphasizes the need for human oversight to enhance AI’s effectiveness and creativity. With practical applications and success stories, he illustrates how tailored AI prompts can lead to superior audience segmentation and decision-making outcomes.

Guests David Boyle and Matthew Kershaw talk about AI-enhanced content creation, the rise of digital avatars, the anthropomorphism of digital assistance, the impact of technology on job roles, evolution of online identities and social media, the role of humans and AI in art and culture, democratization of creative powers through digital tools, imagining a future of gesture control and ambient computing, and the power of anthropomorphism and emotional connections with AI.