The Discussion: Identity, Audiences and Avatars #21
Jul 19, 2023
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Guests David Boyle and Matthew Kershaw talk about AI-enhanced content creation, the rise of digital avatars, the anthropomorphism of digital assistance, the impact of technology on job roles, evolution of online identities and social media, the role of humans and AI in art and culture, democratization of creative powers through digital tools, imagining a future of gesture control and ambient computing, and the power of anthropomorphism and emotional connections with AI.
AI can democratize creativity and strategy, helping organizations understand audiences and tailoring AI for specific needs.
Digital avatars are changing communication, offering real-time interaction, emotional understanding, and personalized assistance.
AI-powered language models like GPT revolutionize content creation, assisting in generating different types of content for individuals with varying expertise.
Deep dives
The Power of AI in Leveling the Playing Field
AI has the potential to democratize creativity and strategy by helping organizations understand their audiences and tailor AI for their specific needs. It can provide prompt engineering across various sectors and help marginalized individuals gain a voice.
Digital People and Their Impact on Human-Machine Communication
Digital people, also known as avatars, are changing human-to-human and human-to-machine communication. They offer the ability to interact in real-time, understand emotions, and provide personalized assistance. These digital personas can enhance customer service, training, and marketing efforts.
The Influence of AI in Writing and Content Creation
AI-powered language models like GPT have revolutionized content creation. They assist in generating different types of content, whether it's explaining complex concepts in a unique style, writing poems, or assisting with songwriting. They are helpful tools for individuals with varying levels of expertise in different domains.
The Role of AI in Enhancing Audience Understanding
AI, particularly chat GPT, can aid brands in understanding their audiences by uncovering deep underlying needs and synthesizing relevant data and insights. The technology can help marketers tailor their messaging, advertising, and product development to better meet these needs and ultimately drive more effective strategies.
Ethical Considerations and the Future of AI
The future of AI raises important questions about privacy, regulation, and authenticity. Transparency and responsible use of AI should be prioritized to ensure that individuals retain control over their data and understand the impact of AI-generated content. Additionally, as AI evolves, there may be a need to reconsider traditional notions of authenticity and authorship in a digital world.
Let’s dump the doomerism and take a positive look at AI. In this episode I’m speaking with audience expert David Boyle. As co-author of ‘Prompt’ David has quite literally written the book on how AI can be used to enhance the creation of all types of content across a variety of sectors. I also chat with Matthew Kershaw, VP of commercial strategy at D-id.com, about the rise in the creation of digital avatars, the anthropomorphism of digital assistance and what it means for our future digital selves.
Tracey's book 'The Future of You: Can Your Identity Survive 21st Century Technology?' available in the UK and US