Beyond The Prompt - How to use AI in your company
Using AI for Better Decision Making with David Boyle. Episode include BONUS clip (se notes)
Sep 18, 2024
In this engaging discussion, David Boyle, an expert in audience research and data analytics, shares his insights on leveraging AI for better decision-making. He highlights how ChatGPT transformed his approach to research, emphasizing the 'four P’s'—prep, prompt, process, and proficiency—as keys to success. David reflects on AI's profound impact on audience understanding, the importance of effective prompt crafting, and the vital role of human oversight in enhancing creativity and efficiency. A bonus clip reveals his practical application of AI in extracting meeting insights!
01:10:31
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Quick takeaways
- David Boyle emphasizes that leveraging AI models like ChatGPT can transform traditional decision-making by enhancing audience understanding and improving strategies.
- The framework of the four P's—prep, prompt, process, and proficiency—is essential for organizations to effectively utilize AI technology.
Deep dives
David Boyle's Background and Passion for Audience Understanding
David Boyle's career is deeply rooted in enhancing decision-making processes within organizations, primarily through audience understanding and consumer research. He has worked with renowned brands in various sectors, including media and entertainment, which has fueled his dedication to understanding audiences. His experiences involve learning from influential artists and brands, such as Snoop Dogg and Nike, demonstrating the importance of tailoring decisions based on audience insights. With the advent of AI, especially language models, he has recognized their ability to transform traditional methodologies and is committed to exploring their potential in enhancing decision-making.
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