Beyond The Prompt - How to use AI in your company

Using AI for Better Decision Making with David Boyle. Episode include BONUS clip (se notes)

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Sep 18, 2024

In this engaging discussion, David Boyle, an expert in audience research and data analytics, shares his insights on leveraging AI for better decision-making. He highlights how ChatGPT transformed his approach to research, emphasizing the 'four P’s'—prep, prompt, process, and proficiency—as keys to success. David reflects on AI's profound impact on audience understanding, the importance of effective prompt crafting, and the vital role of human oversight in enhancing creativity and efficiency. A bonus clip reveals his practical application of AI in extracting meeting insights!

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INSIGHT

Initial Focus on Audience

David Boyle's first ChatGPT prompt was audience-focused, revealing his existing interest in understanding audiences.
This contrasts with many people's initial use of the tool for poems or stories.

INSIGHT

AI as a Natural Progression

Boyle still finds new AI capabilities surprising, highlighting its continuous evolution.
He views AI as a natural progression of technology's role in human decision-making.

ANECDOTE

AI Augments Brilliance

Boyle emphasizes that even brilliant individuals aren't always at their peak performance.
AI helps by elevating routine tasks closer to that peak level.

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Join us for an insightful conversation with David Boyle, an expert in audience research and data analytics, who is passionate about leveraging AI, especially language models, to enhance organizational decision-making. Drawing from his extensive background in corporate strategy and media, David reflects on how ChatGPT transformed his approach to research and decision-making. We delve into AI's profound impact across various industries, the crucial role of clear and effective AI prompts, and the iterative process of refining AI-generated outputs. David introduces his framework of the four P's—prep, prompt, process, and proficiency—as key to unlocking AI’s full potential. He also highlights the importance of human oversight in guiding AI to boost both efficiency and creativity, sharing practical applications and success stories from diverse fields.

This episode is followed by an bonus clip, where David uses this interview to do a full walk-through of how he uses AI to extract notes and insights from meeting he had. Its really worth a listen!

Link to the files that David mention: https://docs.google.com/document/d/1EpHmpuvb23wvK7zGHkrFt7hftz7ULgv6q5KQ6zpcTIs/edit#heading=h.nvj144pyb5e4

Link to find more from David: https://linktr.ee/david_boyle
David at work: https://www.audiencestrategies.com/

00:00 Introduction to David Boyle
00:38 The Impact of Chat GPT on Corporate Decision Making
02:14 The Surprising Capabilities of AI in Audience Understanding
06:49 The Four P's of Effective AI Utilization
09:51 Real-World Applications and Success Stories
12:12 Overcoming Scepticism and Embracing AI
22:51 Practical Tips for Integrating AI into Daily Tasks
37:16 Refining AI Responses: The CARE Method
38:01 Success Stories: AI in Innovation
40:12 Challenges and Insights in AI Implementation
41:22 Exploring Audience Research with AI
43:28 Final Thoughts and Reflections

📜 Read the transcript for this episode: Transcript of Using AI for Better Decision Making with David Boyle. Episode include BONUS clip (se notes) |

For more prompts, tips, and AI tools. Check out our website: https://www.beyondtheprompt.ai/ or follow Jeremy or Henrik on Linkedin:

Henrik: https://www.linkedin.com/in/werdelin
Jeremy: https://www.linkedin.com/in/jeremyutley

Show edited by Emma Cecilie Jensen.