Dave West, CEO of Scrum.org and a seasoned expert in product definition, shares his insights on transitioning organizations to a product model. He highlights the challenges encountered in moving towards a product-oriented approach and discusses the complexities of digital product landscapes. West emphasizes AI's transformative role in product management, envisioning it as a co-pilot for teams. He also stresses the importance of agile leadership in fostering user-centric practices and adapting traditional approaches to enhance value delivery.

Scrum.org CEO Dave West discusses the importance of Product Goals in the updated Scrum Guide, offering clarity and purpose to teams. Topics include aligning product goals with the backlog, challenges of setting sprint goals, embracing change in Scrum practices, transparency in Agile, and using assets for team conversations. A new Canvas tool for product goals is also explored for team resilience and focus.