Scrum.org Community Podcast What is a Product? - Q & A with Dave West
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Dec 12, 2024 
Dave West, CEO of Scrum.org and a seasoned expert in product definition, shares his insights on transitioning organizations to a product model. He highlights the challenges encountered in moving towards a product-oriented approach and discusses the complexities of digital product landscapes. West emphasizes AI's transformative role in product management, envisioning it as a co-pilot for teams. He also stresses the importance of agile leadership in fostering user-centric practices and adapting traditional approaches to enhance value delivery.
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Product Definition
- A product, ultimately, is an arbitrary decision focused on user value and outcomes.
- It's about solving user problems within a defined boundary, regardless of internal or external users.
Business-Technology Rift
- The separation of business and technology hinders the move to product organizations.
- Digital products blur the lines, demanding a holistic view rather than separate features and projects.
Portfolio Struggles
- Dave West spoke with financial companies struggling with product portfolio structuring.
- Existing power structures, legacy systems, and specialized expertise influenced initial product divisions, not always optimally.