In this engaging conversation, Darran Garnham, Founder & CEO of TOIKIDO LTD, shares his vibrant journey in the toy industry. He reflects on how passion fuels both creativity and success, recounting his time navigating the tricky waters of retail and intellectual property. Darran also unveils clever marketing strategies behind iconic franchises like Ninja Turtles and discusses the complex world of licensing. His personal anecdotes about missed opportunities and the importance of genuine connections in business make for a compelling listen!

Darran Garnham, Founder and CEO of Toykido, shares his journey in the toy and entertainment industry. He discusses the 'Bad Eggs' project, which merges media and philanthropy, while emphasizing community engagement. Garnham dives into the crypto landscape, exploring the prospects of NFTs and the significance of collaboration. He reflects on the success of Moshi Monsters and the evolution of digital playgrounds. With insights into mental health and creative processes, he highlights the transformative potential of Web3 in shaping future media and toys.

Darran Garnham, Founder and CEO of Toikido, joins the podcast to discuss the power of the metaverse in finding your people, how industries serving kids need to adapt, and the unique fundamentals of Roblox. They also delve into the exciting new world of Piñata Smashlings, its depth of story, and the attempt to build generational relevance through its launch.