The GaryVee Audio Experience Why Doing What You Love Will Make You The Most Money
Mar 13, 2024
In this engaging conversation, Darran Garnham, Founder & CEO of TOIKIDO LTD, shares his vibrant journey in the toy industry. He reflects on how passion fuels both creativity and success, recounting his time navigating the tricky waters of retail and intellectual property. Darran also unveils clever marketing strategies behind iconic franchises like Ninja Turtles and discusses the complex world of licensing. His personal anecdotes about missed opportunities and the importance of genuine connections in business make for a compelling listen!
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Follow Your Passion
- Pursue your passions instead of jobs you dislike.
- It's possible to be happy and successful by doing what you love.
Darren's Career Beginnings
- Darren Garnham started his career by working at Tesco, then got a job as a merchandiser for Pokemon.
- He later worked in Central and Eastern Europe, navigating a challenging post-communist business landscape.
Risky Business in Bulgaria
- In Bulgaria, Darren's potential business partner's previous partner was blown up.
- The partner was transitioning to a legitimate business, highlighting the risky environment.