London Real Darran Garnham - Bad Egg: Channeling Web3 Success Into A Media, Entertainment & Toy Empire
Oct 16, 2024
Darran Garnham, Founder and CEO of Toykido, shares his journey in the toy and entertainment industry. He discusses the 'Bad Eggs' project, which merges media and philanthropy, while emphasizing community engagement. Garnham dives into the crypto landscape, exploring the prospects of NFTs and the significance of collaboration. He reflects on the success of Moshi Monsters and the evolution of digital playgrounds. With insights into mental health and creative processes, he highlights the transformative potential of Web3 in shaping future media and toys.
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New Brands
- Darran Garnham believes new, honest brands from a good place will resonate with audiences.
- He emphasizes the importance of availability and showing progress, unlike traditional corporate layers.
Brand Building
- Build brand story and depth before launching an NFT project.
- This allows for transmedia applications across various platforms like print, gaming, and animation.
Two-Year Prep
- Unlike many NFT projects that lack direction after launch, Bad Eggs had a two-year development period.
- This involved building IP, storylines, characters, and a transmedia launch strategy.