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Darran Garnham - Bad Egg: Channeling Web3 Success Into A Media, Entertainment & Toy Empire
Oct 16, 2024
Darran Garnham, Founder and CEO of Toykido, shares his journey in the toy and entertainment industry. He discusses the 'Bad Eggs' project, which merges media and philanthropy, while emphasizing community engagement. Garnham dives into the crypto landscape, exploring the prospects of NFTs and the significance of collaboration. He reflects on the success of Moshi Monsters and the evolution of digital playgrounds. With insights into mental health and creative processes, he highlights the transformative potential of Web3 in shaping future media and toys.
01:39:46
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Quick takeaways
- Bad Eggs aims to spread positivity through engaging narratives across various media formats, enhancing audience immersion and connection.
- Community engagement is essential, with feedback from NFT holders shaping storytelling, demonstrating the value of viewer input in creative processes.
Deep dives
Building Bad Eggs: A Transmedia Vision
The concept of Bad Eggs revolves around a collection of characters with a mission to spread positivity through engaging adventures. The brand is designed to be versatile, allowing its story to traverse various media formats, including print, gaming, and animation. With a strategic focus on transmedia, Bad Eggs aims to capture audiences across different platforms, creating an immersive experience. Initial success included a swift sell-out of NFTs on OpenSea, indicating strong market interest and the foundation laid over the previous two years.
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