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Darran Garnham - Bad Egg: Channeling Web3 Success Into A Media, Entertainment & Toy Empire

London Real

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Moshi Monsters and the Digital Playground

This chapter explores the rise and evolution of Moshi Monsters, an influential online game for children that once dominated the UK tech scene. It discusses the challenges and lessons learned from its expansion into the North American market, as well as the dynamics of the digital innovation landscape during its peak.

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