Darpan Munjal, Founder and CEO of Atom, shares insights on the company's recent rebranding and the innovative features being launched. He discusses the positive impacts on SEO and organic traffic following the rebrand. The conversation highlights Atom's new initiatives, including Atom Pay and Atom Connect, and the introduction of the Sapphire Marketplace for unique domain names. Darpan also touches on the marketing strategies aimed at increasing engagement in the domain marketplace and anticipates exciting developments for 2025.