Domain Name Wire Podcast What’s new at Atom – DNW Podcast #519
Jan 27, 2025
Darpan Munjal, Founder and CEO of Atom, shares insights on the company's recent rebranding and the innovative features being launched. He discusses the positive impacts on SEO and organic traffic following the rebrand. The conversation highlights Atom's new initiatives, including Atom Pay and Atom Connect, and the introduction of the Sapphire Marketplace for unique domain names. Darpan also touches on the marketing strategies aimed at increasing engagement in the domain marketplace and anticipates exciting developments for 2025.
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Atom Rebrand Success
- Atom rebranded from SquadHelp in April 2024, initially seeing a dip in organic traffic.
- However, traffic doubled by the end of the year, exceeding previous levels, with improved ad performance and user engagement.
Trust and SEO
- Atom's rebrand to a premium, dictionary-word domain name has enhanced user trust and click-through rates.
- This trust signals to Google, improving organic search rankings and attracting partnerships and backlinks.
Ranking for Generic Terms
- A challenge with generic domain names is irrelevant searches.
- Despite this, Atom.com ranks high even for the term "Atom," highlighting effective SEO strategies.