Domain Name Wire Podcast Atom becomes a registrar – DNW Podcast #540
Jun 23, 2025
Darpan Munjal, Founder and CEO of Atom, a cutting-edge domain marketplace and ICANN-accredited registrar, shares his vision for transforming the registrar landscape with AI. He discusses Atom's innovative features aimed at enhancing user experience and explores the rising popularity of .ai domains, which are quickly eclipsing .com in sales. Munjal delves into the impact of logos on domain sales, unveiling how they can significantly boost sell-through rates. He also highlights the importance of user discovery in domain purchasing dynamics and future marketplace enhancements.
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Innovating Domain Registrar Space
- Atom aims to innovate the domain registrar space which is built for a different era.
- It plans to leverage AI and branding insights to modernize domain purchases and management.
Hire Experienced Registrar Leader
- Build your registrar from ground up with strong ICANN and operational expertise.
- Hire a registrar lead to oversee development and seamless running of the platform.
Three Registrar Goals Explained
- Atom wants to achieve sub-60-minute domain sales from purchase to payout.
- It plans an open distribution network beyond marketplaces to reach startups and entrepreneurs.