Darius Mirshahzadeh, a serial entrepreneur, author of "The Core Value Equation," and passionate advocate for core values, shares his journey from the gas station to business success. He discusses the vital difference between knowing and living by your values. Darius emphasizes how core values should guide organizational practices, encouraging entrepreneurs to be unapologetic in their motivations. With a focus on accountability and execution, he shares actionable insights for fostering a strong company culture that drives both personal and professional growth.

Darius Mirshahzadeh, a serial entrepreneur and bestselling author, shares his insights on building core value-driven organizations. He discusses the pivotal role of core values in maintaining company culture while scaling. Darius highlights his personal journey, from lessons learned at his father's gas stations to transformative experiences at the White House. He introduces the Scale M.A.P. Method, emphasizing how structured accountability and clear communication can drive business growth. Discover how authentic core values can unify teams and lead to remarkable success.