Darius Mirshahzadeh. What It Means To Have Core Values. Episode 519 with The Real Brad Lea (TRBL)
Oct 17, 2022
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Darius Mirshahzadeh, a serial entrepreneur, author of "The Core Value Equation," and passionate advocate for core values, shares his journey from the gas station to business success. He discusses the vital difference between knowing and living by your values. Darius emphasizes how core values should guide organizational practices, encouraging entrepreneurs to be unapologetic in their motivations. With a focus on accountability and execution, he shares actionable insights for fostering a strong company culture that drives both personal and professional growth.
Darius Mirshahzadeh emphasizes that core values must be actionable and clearly defined to influence organizational culture effectively.
His entrepreneurial journey highlights the importance of resilience and adaptability in overcoming challenges within various industries.
The scalable management framework called 'scale map' aids entrepreneurs in aligning goals and ensuring accountability throughout their organizations.
Deep dives
Early Entrepreneurial Experiences
The guest's early experiences with entrepreneurship stem from his father's development of gas stations after the family's return from Iran. Growing up in a family that prioritized hard work, he learned the importance of grinding and hustle from a young age, spending summers working as a gas station attendant alongside his twin brother. Throughout these years, he gained firsthand experience in the operational side of a business, although he amusingly confessed to occasionally pilfering items from the store. His formative years in the family business instilled in him entrepreneurial values that shaped his future endeavors.
Journey Through the Mortgage Industry
After initially working at a gas station, the guest ventured into the mortgage industry, where he partnered with his twin brother to establish their own company. They saw considerable initial success, rapidly expanding the business and achieving recognition as one of the fastest-growing companies in America. However, the subprime mortgage crisis of 2007 led to a devastating downturn, resulting in significant layoffs and a near-complete collapse of the company. Despite these challenges, he learned critical lessons about resilience and the cyclical nature of industries, which would inform his subsequent business strategies.
Value of Core Values
The guest emphasizes the role of core values in shaping organizational culture and driving accountability among employees. Through interactions with fellow entrepreneurs at the MIT program, he discovered that many companies lacked clarity around their own core values, leading to a disconnect between stated principles and actual behaviors. This realization drove him to experiment with making core values more accessible and actionable within organizations. Ultimately, he believes that well-defined and communicated core values can serve as a powerful framework to enhance decision-making and foster a strong company culture.
Developing a Scalable Framework
In his entrepreneurial journey, the guest developed a scalable management framework termed 'scale map,' which focuses on defining mission, accountability, and performance. This structured approach helps entrepreneurs set clear short-term, mid-term, and long-term goals while ensuring everyone in the organization is aligned and accountable. The integration of regular check-ins and performance assessments creates a culture of execution, where teams can measure their progress against agreed-upon objectives. By providing clarity and structure, the scale map method aims to facilitate smoother operations as companies grow.
Shifting from Employee Mindset
Transitioning out of a CEO role, the guest discusses the challenges of adapting to a new focus on consultancy rather than executive management. He finds fulfillment in working with entrepreneurs and helping them overcome operational challenges through tailored guidance. This shift has allowed him to leverage his previous experiences to empower others in navigating their own entrepreneurial paths. The emphasis remains on instilling practical execution strategies while recognizing the importance of maintaining a positive organizational culture.
Darius’ purpose is to live a poetic life – a life of true engagement that helps others learn and reach their potential. Darius is a dad, husband, twin, brother, and son and is grateful to have such an amazing family who loves him despite my loco craziness—born and raised in Cali. Now Darius lives in Austin, Texas and is a serial entrepreneur, author, conscious capitalist, speaker, and entertainer. He is all about the P's: Passion, Pizza, Puzzles, and especially Pink Unicorns. Darius has a goal to create greatness in the world and he is doing just that.
In this episode, Brad and Darius discuss what it really means to have core values and how to maintain them within your organization the way they are meant to be used.
00:00 Intro
03:00 Back story
05:40 The mortgage industry beginning
09:30 Support
15:00 Core Values
17:54 Bomb: Living by your values and knowing your values are two different things
18:05 Check out Darius’ book, “The Core Value Equation.”
22:20 The epiphany
22:50 Bomb: Core Values are meant to be used
27:00 Bomb: The world wants you to be unapologetic
34:20 Check out Darius’ podcast, The Greatness Machine
42:50 “There’s complexity in simplicity.” - Darius Mirshahzadeh