Dropping Bombs Darius Mirshahzadeh. What It Means To Have Core Values. Episode 519 with The Real Brad Lea (TRBL)
Oct 17, 2022
Darius Mirshahzadeh, a serial entrepreneur, author of "The Core Value Equation," and passionate advocate for core values, shares his journey from the gas station to business success. He discusses the vital difference between knowing and living by your values. Darius emphasizes how core values should guide organizational practices, encouraging entrepreneurs to be unapologetic in their motivations. With a focus on accountability and execution, he shares actionable insights for fostering a strong company culture that drives both personal and professional growth.
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Early Scaling Challenges
- Darius initially struggled to find resources for scaling his business in the early 2000s, unlike today's readily available online resources.
- He eventually discovered a program at MIT called Birthing of Giants through a magazine ad.
Knowing vs. Living Core Values
- Many entrepreneurs know their core values but fail to implement them effectively, and even fewer customers know these values.
- This lack of practical application prevents core values from becoming a language of accountability.
Discovering Authentic Values
- Discover authentic values specific to your organization rather than adopting generic ones.
- Core values should be a unique language of accountability within your company.
