Danny Kirk

Join Danny Kirk, founder of ReddiReach, as he shares insights on how to harness Reddit for AI-driven search advantages. He reveals that 86% of AI citations come from brand-controlled sources, emphasizing Reddit's powerful role. Danny explores strategic comment optimization to boost reader engagement and discusses modern buyer behavior, highlighting the need for human validation after AI recommendations. The conversation touches on the competition between Reddit and YouTube in influencing product sentiment while considering attention spans in an ever-evolving digital landscape.

Danny Kirk, founder of ReadyReach, specializes in helping brands ethically grow their presence on Reddit. He reveals that 86% of AI citations arise from brand-controlled sources, positioning Reddit as a key player in AI training data. The conversation dives into crowd-sourced reputation validation systems that reward authentic engagement, strategic commenting that emphasizes reader value, and exciting new integrations like the 'buy it now' button, which could reshape e-commerce and customer acquisition processes.

Danny Kirk, founder of ReadyReach and a Reddit marketing authority, reveals how he’s empowered over 500 brands through ethical strategies on Reddit. The conversation dives into how Reddit dominates AI citations despite its recent citation drop. Kirk shares his framework for authentic engagement that prioritizes reader value and discusses managing negative sentiment with a 'never feed the troll' approach. He emphasizes leveraging Reddit's unique community dynamics for impactful business results and warns e-commerce brands about potential risks posed by AI shopping features.