Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast How will AI tools rank brand trustworthiness five years from now?
Jan 14, 2026
Danny Kirk, founder of ReadyReach, specializes in helping brands ethically grow their presence on Reddit. He reveals that 86% of AI citations arise from brand-controlled sources, positioning Reddit as a key player in AI training data. The conversation dives into crowd-sourced reputation validation systems that reward authentic engagement, strategic commenting that emphasizes reader value, and exciting new integrations like the 'buy it now' button, which could reshape e-commerce and customer acquisition processes.
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One-Click Fixes Build Trust
- AI trust will be built by tools that both diagnose issues and fix them automatically with one click.
- Seeing measurable improvement within a week creates verifiable trust in the tool.
Use Tools To Find High-Impact Citations
- Use visibility tools to surface top citations and compare performance to peers.
- Focus on the largest levers, like a single high-impact Reddit link, to prioritize effort.
Try Peekaboo For Initial Intel
- Try AIPeekaboo (AIPeekaboo.com) to get initial citation intel and competitive signals.
- Use its outputs to identify overweighted queries or single links worth optimizing.