Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast Reddit or YouTube engagement will win in an AI-first search world?
Jan 15, 2026
Join Danny Kirk, founder of ReddiReach, as he shares insights on how to harness Reddit for AI-driven search advantages. He reveals that 86% of AI citations come from brand-controlled sources, emphasizing Reddit's powerful role. Danny explores strategic comment optimization to boost reader engagement and discusses modern buyer behavior, highlighting the need for human validation after AI recommendations. The conversation touches on the competition between Reddit and YouTube in influencing product sentiment while considering attention spans in an ever-evolving digital landscape.
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Reddit's Edge In AI-First Search
- Reddit emerges as the preferred platform for AI-first search value due to its conversational, human-sourced data.
- Danny Kirk argues Reddit's discussion format better feeds AI citation signals than long-form video alone.
Favor Short-Form Social Content
- Prioritize short-form social platforms if attention spans keep shrinking.
- Consider TikTok-style content over long YouTube videos for future engagement strategies.
Use Video For Product Persuasion
- Use YouTube for product demonstration and influencer-driven sentiment when selling physical goods.
- Leverage expert video reviews because they convey far more product detail than a Reddit thread.