In this episode, David Green interviews Craig Starbuck, Head of People Analytics at Roku, discussing the decision to build or buy analytics capabilities in HR. Topics include aligning analytics with finance, integrating passive and active data at Roku, and insights from Craig's book. The episode also explores the strategic considerations vital for making informed decisions in HR tech.

Dr. Craig Starbuck, a PhD in organizational leadership with experience at Roku and MasterCard, shares insights on building effective people analytics functions. He discusses the importance of aligning analytics with business strategy and the challenges faced in creating accessible tools. The conversation shifts to AI's transformative role, particularly ChatGPT, exploring both its opportunities and challenges. Additionally, they delve into job satisfaction's impact on performance and the pitfalls of relying on Excel for data analysis.