Directionally Correct, A People Analytics Podcast with Cole & Scott REPLAY #28 - Dr. Craig Starbuck - Starting People Analytics Functions & ChatGPT
Oct 27, 2024
Dr. Craig Starbuck, a PhD in organizational leadership with experience at Roku and MasterCard, shares insights on building effective people analytics functions. He discusses the importance of aligning analytics with business strategy and the challenges faced in creating accessible tools. The conversation shifts to AI's transformative role, particularly ChatGPT, exploring both its opportunities and challenges. Additionally, they delve into job satisfaction's impact on performance and the pitfalls of relying on Excel for data analysis.
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Align with Business Strategy
- Prioritize business strategy when building a people analytics function.
- Understand the business's goals in the first 60-90 days.
Overengineered Dashboard
- Craig Starbuck once created an overly complex diversity dashboard.
- It was overwhelming, underutilized, and ultimately scrapped due to its intricate data pipeline.
Start Small, Iterate
- Start with small, focused data insights reports to get the team comfortable using data.
- Iterate based on feedback before building complex dashboards.