

Directionally Correct, A People Analytics Podcast
WRKdefined Podcast Network
Directionally Correct is the #1 people analytics podcast in the world. Hosted by Cole Napper, the podcast dives into people analytics, workforce planning, behavioral science, and talent intelligence, helping leaders navigate the future of work with insight and a dash of fun. To find out more, check out colenapper.com
Episodes
Mentioned books

Aug 31, 2025 • 1h 10min
#140 - Ben Eubanks - Artificial Intelligence in HR, Industry Analysts, & Southern Accents
Check out this episode of the #1 people analytics podcast with special guest, Ben Eubanks, Chief Research Officer at Lighthouse Research & Advisory & Author of Artificial Intelligence in HR!
Join us on Directionally Correct as we sit down with Ben Eubanks, Chief Research Officer at Lighthouse Research and Advisory and author of Artificial Intelligence for HR. In this conversation, Ben dives into the newly released third edition of his book, the role of analysts in shaping HR technology, and Lighthouse’s mission to uncover HR trends through in-depth surveys. He also opens up about his personal journey of fostering and adoption, his love for ultramarathon running, and the lessons they’ve taught him about resilience and leadership.
We explore how HR can evolve from reactive to proactive by harnessing data, storytelling, and adaptive culture—and wrap up with fresh insights from the latest research in business psychology and talent strategy.
If you’re passionate about the future of work, people strategy, and what it takes to build a truly data-driven HR function, this episode is not to be missed.

Aug 24, 2025 • 1h 2min
#139 - Cole Napper - Book Release Episode: "People Analytics" Available Aug 26th!
Check out this episode of the #1 people analytics podcast with special guest & host, Cole Napper, Author of People Analytics: Using Data-Driven HR and Gen AI as an Asset, go check it out! Scott interviews Cole for a slightly different feel. Let us know what you think.
Buy the book here: https://a.co/d/1W37wD2
Welcome to the latest episode of Directionally Correct, a people analytics podcast hosted by Cole and Scott. In this episode, Cole dives deep into a range of engaging topics with a spotlight on generative AI and its impact on people analytics. Join us as we discuss Cole Napper's comprehensive new book, "People Analytics Using Data-Driven HR and Generative AI as a Business Asset," which is designed to be a valuable resource for both current and future challenges in the field.
Cole shares insightful sections of his book, including the importance of adding business value with people analytics and the role of generative AI in transforming how organizations operate. He also highlights the ethical considerations that come with the implementation of AI, emphasizing the need for maintaining integrity.
Amidst these discussions, Cole and Scott have an open conversation about personal experiences with anxiety, the process of writing a book, and the shifting landscape of work in the age of AI. They reflect on how technology is changing their professional lives, raising questions about the balance between remaining authentic and adapting to new expectations.
This engaging and thought-provoking episode promises listeners a deeper understanding of the current state and future trajectory of people analytics, intertwined with real and relatable human experiences.
Help support the podcast: We are a listener supported podcast. By becoming a patron you will help us cover the costs of producing and distributing our podcast, while getting special premium access to the hosts. Please become a patron of Directionally Correct by going here: https://patron.podbean.com/directionallycorrect

Aug 17, 2025 • 1h 7min
#138 - Ross Sparkman - Strategic Workforce Planning, Star Teams, & The Nike Story
Check out Cole’s new website colenapper.com!
Join Cole and Scott on this episode of Directionally Correct as they dive into the world of workforce planning with their guest, Ross Sparkman, Head of Workforce Planning at Nutrien and Author of Strategic Workforce Planning. Discover how the military's logistical prowess served as a foundational experience for Ross in mapping out effective workforce strategies.
Listen in as Ross shares insights from his time at prestigious companies like Nike and Walmart, and how those experiences shaped his views on strategic workforce planning. The discussion navigates through the integration of AI in workforce strategies and how Nutrien is at the forefront of this transformation.
Tune in as they explore the evolution of workforce planning, the lessons learned from past corporate experiences, and the role of AI in reshaping the future of work. If you’re intrigued by the intersections of technology and workforce strategy, you won’t want to miss this episode!

Aug 10, 2025 • 1h 3min
#137 - Dr. Gina Thoebes - Organizational Performance @ The Arizona Cardinals
Help support the podcast: We are a listener supported podcast. By becoming a patron you will help us cover the costs of producing and distributing our podcast, while getting special premium access to the hosts. Please become a patron of Directionally Correct by going here: https://patron.podbean.com/directionallycorrect
Check out Cole’s new website colenapper.com!
This engaging episode of the people analytics podcast "Directionally Correct" features Cole and special guest Dr. Gina Thoebes, VP of Organizational Performance at the Arizona Cardinals NFL football team. Gina shares insightful strategies on leadership development within high-stakes environments, drawing from her extensive experience in the NFL and her previous roles at the Cleveland Clinic and Macy's. She highlights the importance of self-awareness, capabilities, and versatility in leaders and how sports and business office leaders share this focus on continuous improvement.
The conversation uncovers the role of science and data in leadership coaching, emphasizing staying grounded in evidence-based practices and mindful approaches. Gina also explains her unique position within the Cardinals as a pioneering VP role and the significant demand for effective leadership development programs. They delve into the role of people analytics in modern HR, exploring the potential shift towards generative AI and its transformation in HR functions.
Besides professional insights, the episode offers personal anecdotes and humorous accounts from Gina’s diverse career journey, making for an informative yet entertaining discussion. This episode is a comprehensive mix of leadership lessons, practical applications, and forward-thinking strategies for professionals eager to advance in analytics and organizational performance roles.
You can find Gina's website: stellapolarisexecdev.com here

19 snips
Aug 3, 2025 • 1h 6min
#136 - Kristin Cullen-Lester and Greg Pryor - The Social Capital Imperative & Network Analysis
Kristin Cullen-Lester, a professor at Ole Miss and co-editor of 'The Social Capital Imperative', joins Greg Pryor from Connected Commons to discuss the vital role of social capital in organizations. They unravel the differences between human and social capital and emphasize how network analysis can boost organizational strategy and team dynamics. Real-world case studies, including an astronaut's crisis and Johnson & Johnson's response to COVID-19, showcase the transformative power of strong relationships. The conversation also touches on humor in technology mishaps and nostalgia from college experiences.

Jul 26, 2025 • 42min
#135 - Craig Starbuck - HR Tech Voices Episode with OrgAcuity
Craig Starbuck, the Founder and CEO of OrgAcuity, joins the Directionally Correct podcast for our latest HR Tech Voices episode of 2025. If you like what you hear in this episode, check out OrgAcuity here: https://www.orgacuity.com/
Help support the podcast: We are a listener supported podcast. By becoming a patron you will help us cover the costs of producing and distributing our podcast, while getting special premium access to the hosts. Please become a patron of Directionally Correct by going here: https://patron.podbean.com/directionallycorrect
Join us on this episode of Directionally Correct, hosted by Cole and Scott, where we sit down with Craig Starbuck, the insightful co-founder and CEO of OrgAcuity. Craig shares his journey from engineering to people analytics, emphasizing the power of employee voice and the formation of OrgAcuity to revolutionize employee listening and people analytics.
Discover the nuances of workplace dynamics, leader effectiveness, and how predictive data can drive organizational success. We explore the innovative use of AI and network analytics to enhance decision-making and foster actionable insights. From discussing the barriers of traditional feedback to unveiling the role of social capital, this conversation provides a comprehensive look at how OrgAcuity is reshaping the HR landscape and making sophisticated analytics accessible to all organizations.

Jul 20, 2025 • 1h 4min
#134 - Scott Reida - Rule of 72, Michael Jordan, & Talent Hubs
Help support the podcast: We are a listener supported podcast. By becoming a patron you will help us cover the costs of producing and distributing our podcast, while getting special premium access to the hosts. Please become a patron of Directionally Correct by going here: https://patron.podbean.com/directionallycorrect
Check out Cole’s new website colenapper.com!
Welcome to an engaging episode of Directionally Correct, a podcast dedicated to people analytics. Join our host as he sits down with the insightful Scott Reida from Amazon Web Services to delve into a myriad of topics transforming the workforce landscape.
This episode kicks off with a humorous anecdote about feline interruptions before diving into the crux of the conversation - the Rule of 72 and its implications for workforce skill obsolescence. Scott explains this rule's origin in finance and fascinatingly applies it to people analytics, offering insights into how job roles evolve over time with skill replacement becoming a necessity.
The discussion meanders through intriguing topics, including the use of machine learning models like GPTs in predicting talent hub success, drawing parallels to traditional linked data sharing in the people analytics space, and innovative ways to stay ahead in the field.
The conversation explores the intriguing intersection of AI advancements, productivity, and salary structures, touching upon the theory of how AI might lead to job equality in pay scales.
Tune in for a vibrant chat that not only educates but also enlivens the understanding of contemporary challenges and innovations in people analytics.

Jul 13, 2025 • 1h 7min
#133 - Yuyan Sun - What's Really Going On In People Analytics & Why LinkedIn Sucks
Yuyan Sun, Head of People Analytics at Motive, shares her compelling journey from a small village in China to a leader in her field. She discusses the evolution of people analytics, emphasizing the need for a deep understanding of human behavior. The conversation also touches on the challenges of building credibility in analytics, the transformative power of AI, and the importance of storytelling in data presentation. Additionally, Yuyan provides insights into diversity and inclusion within executive roles, urging a focus on resilience in promoting workplace equity.

Jul 6, 2025 • 1h 9min
#132 - Ingen Fitzhugh - Does Executive Development Really Work?
Help support the podcast: We are a listener supported podcast. By becoming a patron you will help us cover the costs of producing and distributing our podcast, while getting special premium access to the hosts. Please become a patron of Directionally Correct by going here: https://patron.podbean.com/directionallycorrect
In this engaging episode of Directionally Correct, hosted by Cole & Scott, we dive into the world of executive development and coaching with guest Ingen Fitzhugh, Head of Executive Development and Coaching at AWS. Ingen shares her unique insights into the evolution of leadership development, drawing on her extensive experience to discuss the challenges and strategies involved in nurturing leadership at all organizational levels.
We venture beyond the corporate lens, as Ingen recounts amusing personal anecdotes about the intelligence of crows and her experiences growing up in the San Juan Islands. This episode takes listeners on a journey through the dynamics of leadership, the role of coaching, and the ever-important human connection in remote work settings.
Join us for this episode, which balances humor, personal stories, and professional insights, offering listeners valuable perspectives on how to enhance their leadership skills and navigate the modern workplace.
Myth of the Hawthorne Effect
How Much Do We Trust Remote Managers?
Gen AI and Shifting Work Patterns

Jun 29, 2025 • 1h 3min
#131 - Angela Le Mathon - AI-Native HR Operating Model & AI Agents for Skills/Tasks
Help support the podcast: We are a listener supported podcast. By becoming a patron you will help us cover the costs of producing and distributing our podcast, while getting special premium access to the hosts. Please become a patron of Directionally Correct by going here: https://patron.podbean.com/directionallycorrect
In this episode of Directionally Correct, host Cole engages with Angela Le Mathon, the fractional Chief AI Officer and former VP of People Data and Analytics at GSK. They discuss the evolving role of AI in people analytics, the complexities of managing diverse teams, and the importance of storytelling in data interpretation. Angela shares her experiences with deploying AI solutions in HR, discusses cultural influences on her approach to leadership, and explores the challenges of translating complex data into actionable strategies for CHROs. The conversation also touches on personal anecdotes, including Angela's Francophone upbringing and her journey across different countries, shaping her unique perspective in the analytics space.
Attraction Selection Attrition doesn't work right? Wrong.
Meta-analysis of faking on personality tests
No one has cracked AI for analytics