Understanding the Build vs Buy Dilemma in HR Tech (an Interview with Craig Starbuck)

As the world of HR and people analytics evolves, how can we best leverage the tools, insight and technologies available to us? 

In this thought-provoking episode of the Digital HR Leaders podcast, host David Green sits down with Craig Starbuck, Head of People Analytics at Roku, to explore the critical decision every HR leader faces: should you build your analytics capabilities in-house or buy them from external providers? 

Leaning in on his ten-year background building and leading people analytics functions to excellence, Craig discusses the benefits and challenges of each option, guiding listeners through the strategic considerations vital for making informed decisions. 

But this is not the only topic of discussion. The episode also delves into: 

• The importance of aligning people analytics with finance to drive substantial improvements in business outcomes 
• Framing analytics insights in the language of the business to effectively support strategic decision-making 
• How Craig is integrating passive and active data at Roku across a multitude of use cases 
• Insights from Craig's book, "The Fundamentals of People Analytics: With Applications in R" on upskilling HR teams in advanced analytics tools and methodologies 

This episode is proudly supported by Worklytics, a people-centric analytics solution that combines passive listening with Organisational Network Analysis (ONA) to help you understand how work is getting done.  

Curious to see how it works? Worklytics is offering a free Collaboration Analysis to the first 10 qualified companies who express interest by clicking on the following link: www.worklytics.co/DigitalHRLeaders 

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