Cole Schafer

Join Cole Schafer, a creative writer and founder of Honey Copy, as he dives into the craft of copywriting with humor and insight. Discover how he left a stable agency job for the unpredictability of manual labor, which sparked his passion for writing. Cole shares his unique blend of poetry under the alias January Black and discusses the art of storytelling in marketing. Learn how to write compelling cold emails and the significance of authenticity, all while embracing creativity's spontaneity!

Words falling flat? Learn how to write words (and stories!) that readers can’t get enough of. You’ll hear from multipassionate writers Cole Schafer and Tina Wells as they peel back the curtain on crafting copy that sells and books that become bestsellers. If you’re looking for tangible ways to write more effectively, this episode is a must-listen.

Cole Schafer, founder of Honey Copy and a talented poet, shares his expert insights on effective writing that captivates and converts. He reveals essential techniques to craft compelling hooks and engage audiences from the first line. Schafer emphasizes the critical difference between creative writing and copywriting, particularly the need for clear calls to action. He also encourages embracing imperfection in creativity, illustrating how personal experiences can enhance writing. Listeners will leave with practical tips to elevate their communication skills.