The Marie Forleo Podcast

330 - How to Move People with Your Writing

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Nov 8, 2022
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INSIGHT

Copywriting Is Action-Oriented

  • Copywriting differs from creative writing by aiming to prompt a specific action after reading.
  • Creative writing seeks to entertain or share ideas without requiring a follow-up action.
ADVICE

Start With The Desired Action

  • Before you write any copy, decide the single action you want the reader to take after reading.
  • Work backward from that action to shape every sentence and the call to action.
INSIGHT

Fiction Teaches Copy Hooks

  • First sentences in fiction teach powerful lessons for copywriters because they must compel long commitments.
  • A strong opening can make readers commit to hundreds of pages or a full sales page alike.
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