The Marie Forleo Podcast

248 - Why People Ignore Your Writing — and How to Fix It with Cole Schafer

10 snips
Mar 29, 2021
Cole Schafer, founder of Honey Copy and a talented poet, shares his expert insights on effective writing that captivates and converts. He reveals essential techniques to craft compelling hooks and engage audiences from the first line. Schafer emphasizes the critical difference between creative writing and copywriting, particularly the need for clear calls to action. He also encourages embracing imperfection in creativity, illustrating how personal experiences can enhance writing. Listeners will leave with practical tips to elevate their communication skills.
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ANECDOTE

Crisis Before A Big Moment

  • Cole describes his dog throwing up a worm an hour before the podcast and how it disrupted his headspace.
  • He used the experience to illustrate how life messy moments become creative material.
ANECDOTE

Leaving The Agency To Write

  • Cole recounts quitting his agency job after feeling numb and trapped despite being talented.
  • He left to pursue writing and later took a construction job to buy time to learn from podcasts.
ANECDOTE

Tearing Out Carpet And Learning

  • Cole describes tearing out filthy carpet while listening to podcasts as a formative period.
  • That solitary work time let him study creatives and sparked his awareness of paid copywriting.
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