Cody Shilson, a third-generation owner of Trophy Outlet, dives into scaling a trophy and awards business. He shares innovative marketing strategies, particularly through TikTok, that have driven significant sales. The conversation also highlights the importance of diverse revenue streams, effective customer acquisition, and the shift from brick-and-mortar to e-commerce. Shilson discusses the challenge of maintaining financial health while planning for future growth and emphasizes the power of viral marketing and SEO in enhancing profitability.

Cody Shilson, a third-generation owner of Trophy Outlet, shares insights from his journey in scaling a trophy business. He discusses innovative ways to increase revenue from $1.72 million to $3.5 million, with a strong focus on TikTok as a marketing tool. The conversation dives into effective sales strategies across platforms like Etsy and Amazon, and the importance of customer retention and maximizing profits through SEO and email marketing. Shilson also addresses the challenges of business growth and risks related to dependency on single customer bases.