The Game with Alex Hormozi Building a $3,500,000 Business for a Stranger in 42 Mins
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Apr 1, 2025 
Cody Shilson, a third-generation owner of Trophy Outlet, shares insights from his journey in scaling a trophy business. He discusses innovative ways to increase revenue from $1.72 million to $3.5 million, with a strong focus on TikTok as a marketing tool. The conversation dives into effective sales strategies across platforms like Etsy and Amazon, and the importance of customer retention and maximizing profits through SEO and email marketing. Shilson also addresses the challenges of business growth and risks related to dependency on single customer bases.
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Scaling with TikTok
- Focus on TikTok viral organic content to scale the gag gift business.
- Leverage TikTok Shop and influencers for live sales, capitalizing on shareability.
In-House Production Advantage
- Trophy Outlet's in-house production allows for quick order fulfillment and inventory flexibility.
- This model avoids large inventory holding costs, benefiting from made-to-order products.
Addressing Key Challenges
- Focus on marketing to drive more customers to the website for increased sales.
- Address the product-heavy, low-margin issue to improve profitability.