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The Game with Alex Hormozi
Building a $3,500,000 Business for a Stranger in 42 Mins
Apr 1, 2025
Cody Shilson, a third-generation owner of Trophy Outlet, shares insights from his journey in scaling a trophy business. He discusses innovative ways to increase revenue from $1.72 million to $3.5 million, with a strong focus on TikTok as a marketing tool. The conversation dives into effective sales strategies across platforms like Etsy and Amazon, and the importance of customer retention and maximizing profits through SEO and email marketing. Shilson also addresses the challenges of business growth and risks related to dependency on single customer bases.
42:31
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Quick takeaways
- Leveraging TikTok's viral potential and influencer marketing can significantly increase revenues through engaging content and live shopping experiences.
- Shifting to e-commerce and implementing a strong email marketing strategy can enhance customer retention and maximize profit margins for the business.
Deep dives
Maximizing Revenue Through TikTok
Focusing resources on TikTok's viral organic potential can significantly boost revenues for the business. By leveraging influencer marketing and creating engaging live shopping experiences, sales figures can be amplified, as evidenced by a viral video generating substantial revenue in a single month. For example, utilizing entertaining gag gifts fits well with TikTok's shareability, enhancing the likelihood of further viral success. The episode highlights the potential of aiming for a revenue target that could exceed previous goals, demonstrating confidence in the platform's power.
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