Building a $3,500,000 Business for a Stranger in 42 Mins

Cody Shilson, a third-generation owner of Trophy Outlet, dives into scaling a trophy and awards business. He shares innovative marketing strategies, particularly through TikTok, that have driven significant sales. The conversation also highlights the importance of diverse revenue streams, effective customer acquisition, and the shift from brick-and-mortar to e-commerce. Shilson discusses the challenge of maintaining financial health while planning for future growth and emphasizes the power of viral marketing and SEO in enhancing profitability.