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The Game with Alex Hormozi
Building a $3,500,000 Business for a Stranger in 42 Mins
Apr 1, 2025
Cody Shilson, a third-generation owner of Trophy Outlet, dives into scaling a trophy and awards business. He shares innovative marketing strategies, particularly through TikTok, that have driven significant sales. The conversation also highlights the importance of diverse revenue streams, effective customer acquisition, and the shift from brick-and-mortar to e-commerce. Shilson discusses the challenge of maintaining financial health while planning for future growth and emphasizes the power of viral marketing and SEO in enhancing profitability.
42:31
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Quick takeaways
- Utilizing TikTok for viral marketing can significantly boost revenue growth by appealing to a diverse customer base with shareable products.
- Shifting to a value-based pricing model is crucial for improving profit margins, allowing for price adjustments based on customer willingness to pay.
Deep dives
Revenue Growth Strategy
The owner of the trophy business aims to significantly increase revenue from $1.72 million to at least $3.5 million in the upcoming year by focusing on TikTok for organic reach and sales. This strategy includes leveraging viral content, particularly focusing on humorous and shareable gag gifts that resonate well on social media platforms. The owner suggests capitalizing on the trophies' appeal as shareable gifts to encourage influencer partnerships, thereby enhancing visibility. Overall, adopting a robust TikTok marketing strategy is seen as a primary avenue for driving substantial revenue growth.
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Listen to the best highlights from the podcasts you love and dive into the full episode