Chris Andrew

Chris Andrew, CEO and co-founder of Scrunch AI, dives into the transformative world of AI search. He discusses how brands risk disappearing from digital visibility if they don’t adapt. Key topics include the importance of optimizing content for AI crawlers and the shift in SEO strategies to meet changing consumer behaviors. Andrew emphasizes that understanding AI’s influence on customer journeys is crucial for brand survival and growth. He also shares insights on how small businesses can effectively compete in this rapidly evolving landscape.

Chris Andrew, CEO and co-founder of Scrunch AI, shares insights on navigating the evolving landscape of AI search. He emphasizes that brands must adapt to remain relevant, noting that AI search is already transforming how customers discover products. Andrew discusses the critical role of AI crawlers for enhancing visibility and the need to shift SEO strategies toward user intent. He also highlights opportunities for small brands to compete by focusing on niche content creation in a landscape dominated by larger players.

In a captivating discussion, Chris Andrew, Co-founder and CEO of Scrunch AI, explores the transformative shift from traditional SEO to AI-driven search. He reveals how AI offers personalized and unbiased answers, dramatically improving customer journeys. Chris discusses the necessity for businesses to adapt their content strategies for AI, noting impressive conversion rates that surpass traditional methods. The conversation also highlights innovative ad formats emerging from AI technology and the critical need for marketers to embrace these changes for enhanced engagement.