Everyday AI Podcast – An AI and ChatGPT Podcast

EP 551: Thriving in AI Search: Strategies for Modern Brands

57 snips
Jun 20, 2025
Guest
Chris Andrew
Chris Andrew, CEO and co-founder of Scrunch AI, shares insights on navigating the evolving landscape of AI search. He emphasizes that brands must adapt to remain relevant, noting that AI search is already transforming how customers discover products. Andrew discusses the critical role of AI crawlers for enhancing visibility and the need to shift SEO strategies toward user intent. He also highlights opportunities for small brands to compete by focusing on niche content creation in a landscape dominated by larger players.
Ask episode
AI Snips
Chapters
Transcript
Episode notes
INSIGHT

AI Search Reshapes Buyer Journey

  • AI search is reshaping the buyer's journey by providing answers instead of multiple websites.
  • Customers visit fewer websites and rely on AI models like GPT and Perplexity for informed decisions.
ADVICE

Monitor AI Search Presence

  • Monitor how your brand appears in AI search and analyze AI referral traffic.
  • Recognize your AI referral traffic converts 2-5 times better due to more informed buyers.
INSIGHT

More Educated Buyers Online

  • Buyers come to websites much more educated due to prior AI search interactions.
  • This shift changes control of the customer journey but offers opportunity for accurate brand representation.
Get the Snipd Podcast app to discover more snips from this episode
Get the app