Everyday AI Podcast – An AI and ChatGPT Podcast

EP 551: Thriving in AI Search: Strategies for Modern Brands

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Jun 20, 2025

Chris Andrew, CEO and co-founder of Scrunch AI, shares insights on navigating the evolving landscape of AI search. He emphasizes that brands must adapt to remain relevant, noting that AI search is already transforming how customers discover products. Andrew discusses the critical role of AI crawlers for enhancing visibility and the need to shift SEO strategies toward user intent. He also highlights opportunities for small brands to compete by focusing on niche content creation in a landscape dominated by larger players.

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INSIGHT

AI Search Reshapes Buyer Journey

AI search is reshaping the buyer's journey by providing answers instead of multiple websites.
Customers visit fewer websites and rely on AI models like GPT and Perplexity for informed decisions.

ADVICE

Monitor AI Search Presence

Monitor how your brand appears in AI search and analyze AI referral traffic.
Recognize your AI referral traffic converts 2-5 times better due to more informed buyers.

INSIGHT

More Educated Buyers Online

Buyers come to websites much more educated due to prior AI search interactions.
This shift changes control of the customer journey but offers opportunity for accurate brand representation.

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Most brands are about to vanish from search. Yours doesn’t have to.

AI search isn’t the future. It’s already rewriting the rules.
And if you’re not adapting -- you’re disappearing.

What’s changing? Who’s winning?
And why are some brands thriving while others fade into the algorithmic abyss?

Chris Andrew, CEO & Co-founder of Scrunch AI, joins us to break it all down.

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Topics Covered in This Episode:

AI Search's Impact on Brand Visibility
Strategies for Winning in AI Search
AI Search and Customer Journey Changes
Importance of AI Crawlers in SEO
Shifting SEO Tactics for AI Search
AI and Third-Party Content Influence
Small Brands Competing in AI Search
Future of All Search as AI Search

Timestamps:
00:00 Brands in the age of AI search

02:50 Leveraging AI for Immediate Impact

13:16 "Optimizing Content for AI Crawlers"

15:55 "Unblocking AI Crawlers Essential"

20:24 Rapid AI Developments Challenge Adaptation

22:20 Optimizing Content for AI Retrieval

24:31 AI Strategies for Online Brand Management

28:22 ChatGPT Memory and AI Personalization

Keywords:
AI search, brand optimization, GPT, perplexity, customer journey, enterprise platform, AI crawlers, AI overview, Anthropic, Claude AI assistant, web research, deep research, Google Workspace, Microsoft Copilot, Google Gemini, VO two, AI video generator, text prompts, OpenAI, social network, CEO Sam Altman, AI-powered sharing, AI referral traffic, brand reputation, persona mapping, buyer behavior, ChatGPT, integration, Claude's new features, beta features, content strategy, organic search, content creation, user intent, AI monitoring, third party content, brand perception, intent-based content, personalized content, buyer intent, search behavior, buyer journey, market adaptation, business strategies, AI consumer, content optimization.

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