Everyday AI Podcast – An AI and ChatGPT Podcast EP 505: How Brands Win in AI Search
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Apr 16, 2025 
Chris Andrew, CEO and co-founder of Scrunch AI, dives into the transformative world of AI search. He discusses how brands risk disappearing from digital visibility if they don’t adapt. Key topics include the importance of optimizing content for AI crawlers and the shift in SEO strategies to meet changing consumer behaviors. Andrew emphasizes that understanding AI’s influence on customer journeys is crucial for brand survival and growth. He also shares insights on how small businesses can effectively compete in this rapidly evolving landscape.
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AI's Impact on Customer Journey
- AI search is changing the customer journey, with fewer website visits.
- Consumers get direct answers, impacting B2B and B2C purchasing.
Monitor AI Interaction
- Monitor AI crawler activity in website logs and analytics platforms.
- Track AI referral traffic, which converts significantly higher than organic traffic.
Recipe Website vs. ChatGPT
- Recipe websites often bury ingredients within excessive content and ads.
- ChatGPT provides ingredients directly, highlighting AI's superior user experience.