Most brands are about to vanish from search. Yours doesn’t have to.
AI search isn’t the future. It’s already rewriting the rules.
And if you’re not adapting -- you’re disappearing.
What’s changing? Who’s winning?
And why are some brands thriving while others fade into the algorithmic abyss?
Chris Andrew, CEO & Co-founder of Scrunch AI, joins us to break it all down.
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Topics Covered in This Episode:
- AI Search's Impact on Brand Visibility
- Strategies for Winning in AI Search
- AI Search and Customer Journey Changes
- Importance of AI Crawlers in SEO
- Shifting SEO Tactics for AI Search
- AI and Third-Party Content Influence
- Small Brands Competing in AI Search
- Future of All Search as AI Search
Timestamps:
00:00 Brands in the age of AI search
01:55 Daily AI News
09:50 Leveraging AI for Immediate Impact
13:16 "Optimizing Content for AI Crawlers"
15:55 "Unblocking AI Crawlers Essential"
20:24 Rapid AI Developments Challenge Adaptation
22:20 Optimizing Content for AI Retrieval
24:31 AI Strategies for Online Brand Management
28:22 ChatGPT Memory and AI Personalization
31:35 AI as the New Consumer
Keywords:
AI search, brand optimization, GPT, perplexity, customer journey, enterprise platform, AI crawlers, AI overview, Anthropic, Claude AI assistant, web research, deep research, Google Workspace, Microsoft Copilot, Google Gemini, VO two, AI video generator, text prompts, OpenAI, social network, CEO Sam Altman, AI-powered sharing, AI referral traffic, brand reputation, persona mapping, buyer behavior, ChatGPT, integration, Claude's new features, beta features, content strategy, organic search, content creation, user intent, AI monitoring, third party content, brand perception, intent-based content, personalized content, buyer intent, search behavior, buyer journey, market adaptation, business strategies, AI consumer, content optimization.
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