Brett Heffes

Brett Heffes, CEO of Winmark, shares insights about the booming resale economy and the company's innovative franchising model, featuring brands like Plato's Closet. He discusses the dynamics of engaging franchisees and consumer behaviors in the resale market. Notably, Heffes highlights Winmark's impressive franchise renewal rates and the strategic management of inventory challenges. Additionally, he emphasizes the importance of operational efficiency in investor relations and underscores the value of a clear company mission, sprinkled with lessons on gratitude.

Brett Heffes, CEO of Winmark, shares insights from leading a successful franchise that includes Plato's Closet and Play It Again Sports. He discusses the impressive growth of Play It Again Sports, driven by innovative marketing and sustainability efforts. Heffes delves into the strategic allocation of capital within the resale business, emphasizing long-term value for stakeholders. The conversation also highlights Winmark's strong financial performance and its commitment to creating a lasting impact in local communities.

Brett Heffes, CEO and chairman of Winmark, discusses the booming resale market behind brands like Plato’s Closet and Play It Again Sports. He shares how a focused mission drives Winmark’s growth and sustainability efforts. Heffes emphasizes the importance of finding the right franchisee traits for long-term success and explores effective capital allocation strategies that enhance shareholder value. Tune in to discover insights on fostering strong franchisee relationships and the future of the resale industry.