Motley Fool Money
Why Resale is Forever
Apr 27, 2024
Brett Heffes, CEO of Winmark, shares insights from leading a successful franchise that includes Plato's Closet and Play It Again Sports. He discusses the impressive growth of Play It Again Sports, driven by innovative marketing and sustainability efforts. Heffes delves into the strategic allocation of capital within the resale business, emphasizing long-term value for stakeholders. The conversation also highlights Winmark's strong financial performance and its commitment to creating a lasting impact in local communities.
32:16
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Quick takeaways
- Windmark CEO Brett Heffes values community and legacy in franchise businesses, focusing on long-term success and value creation.
- Play It Again Sports saw sales growth during the pandemic through multi-channel marketing strategies and strategic partnerships, driving brand awareness and customer engagement.
Deep dives
Brett Heathas' Perspective on Windmark's Long-Term Success
Windmark CEO, Brett Heathas, emphasizes the legacy aspect of franchise businesses, highlighting the focus on managing for the community and future generations. He discusses Windmark's efficiency, outperforming major companies like Salesforce and Procter & Gamble. The company's emphasis on long-term success and value creation makes it an attractive proposition for stock investors. Heathas delves into the company's first-quarter performance, describing it as 'adequate' and explains the rationale behind this assessment.
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