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The Business of Resale

Jul 9, 2023

Brett Heffes, CEO and chairman of Winmark, discusses the booming resale market behind brands like Plato’s Closet and Play It Again Sports. He shares how a focused mission drives Winmark’s growth and sustainability efforts. Heffes emphasizes the importance of finding the right franchisee traits for long-term success and explores effective capital allocation strategies that enhance shareholder value. Tune in to discover insights on fostering strong franchisee relationships and the future of the resale industry.

31:57

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Episode guests

Brett Heffes

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Episode notes

Intro

2min

Identifying the Ideal Franchisee: Qualities and Considerations

3min

Growth and Sustainability in Franchising

18min

Strategic Capital Allocation

7min

Franchise Opportunities and Industry Passion

2min

You might not have heard of Winmark, but you could be more familiar with its stores. The resale franchise company owns concepts including Plato’s Closet, Play It Again Sports, and Once Upon a Child.

Winmark CEO, Brett Heffes, caught up with Jim Gillies for a rare interview about:

- How a focused mission shapes Winmark’s business - Creating long-lasting relationships with franchisees - The resale company’s capital allocation strategy and growth expectations - What some investors misunderstand about Winmark

Company discussed: WINA

Host: Jim Gillies Guest: Brett Heffes Producer: Ricky Mulvey Engineers: Rick Engdahl, Dan Boyd

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